Drupal SEO Series

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In this series, Ben Finklea of Volacci.com explains all the ins and outs of configuring Drupal and its various modules in order to maximize your site's Search Engine Optimization.

Ben begins by orienting you to the SEO landscape by walking through all of the essential components of the Drupal SEO Checklist module. He clearly explains the basic analytic metrics and webmaster tools you'll need to understand before researching the best keywords to focus on for your SEO campaign. He walks you through various Drupal modules you can use to manage your page titles, automatic URLs, meta tags, URL redirects, sitemaps and optimizations for local businesses. He also shows you how to configure built-in Drupal settings to properly set up your header tags, content silos, menu system, robots.txt and Apache rewrite rules. He also talks about how to measure your site's compliance and performance before laying out the next steps for your SEO campaign to maximize your site's conversion rates.

This series shows how Drupal is one of the best content management platforms for SEO. After watching the videos in this series, you'll know all of the steps you need to take to improve your site's search engine ranking!

Tutorials in this course
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In this series, Ben Finklea of Volacci.com explains all the ins and outs of configuring Drupal and its various modules in order to maximize your site's Search Engine Optimization.

Ben begins by orienting you to the SEO landscape by walking through all of the essential components of the Drupal SEO Checklist module. He clearly explains the basic analytic metrics and webmaster tools you'll need to understand before researching the best keywords to focus on for your SEO campaign. He walks you through various Drupal modules you can use to manage your page titles, automatic URLs, meta tags, URL redirects, sitemaps and optimizations for local businesses. He also shows you how to configure built-in Drupal settings to properly set up your header tags, content silos, menu system, robots.txt and Apache rewrite rules. He also talks about how to measure your site's compliance and performance before laying out the next steps for your SEO campaign to maximize your site's conversion rates.

This series shows how Drupal is one of the best content management platforms for SEO. After watching the videos in this series, you'll know all of the steps you need to take to improve your site's search engine ranking!

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Goes over the different sections contained within the SEO Checklist module, which is a roadmap for all of the different steps that we will be going into more depth over the course of this video.

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Goes through the process of setting up Google Analytics on your Drupal site with the help of some modules, and shows how to confirm that it is set up properly.

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Goes over the different analytical sections and major configuration options available in Google's Webmaster Tools.

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Goes through the process of researching keywords using Google's Adwords Keyword Tool, and shows you some best practices in gathering and evaluating those keywords within a spreadsheet.

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Goes through the hierarchy of what's the highest weighting starting from the top of the browser window with the title page, and then moving down to the URL and then down into the actual web page.

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Shows how you can override and customize the page titles that are created for an individual node so that you can more closely target specific SEO keywords.

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Shows the process of automating and customizing the URLs and menu paths for different pieces of content.

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Shows how to automatically redirect URLs to another URL with the global redirect module, and how to set up more specific redirects with the path redirect module.

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Shows which meta tags are relevant and which ones are not, and how to set them up on your Drupal site.

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Goes through setting up location-based information on your Drupal site, and from within Google so that you can optimize websites for local businesses.

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Shows how to optimize the HTML title tags on each page with SEO keywords, and takes a look at the HTML source code to see the hierarchical nature of the h1 and h2 tags.

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Goes through the process of using Drupal's taxonomy system in order to cluster together similar content.

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Shows how to organize content silos by using Drupal's built-in navigational menu system.

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Learn how to submit an XML sitemap of your entire website to the search engines so that they know about all of your content on your website.

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Goes through the best practices for setting up your robots.txt file so that you can prevent the search engines from crawling specific pages on your Drupal site.

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Goes through the best practices for setting up the .htaccess file to ensure that there is not duplicate content on your domain name with or without the prefixing www.

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Goes through the process of validating the standards compliance of your website through a number of different websites.

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Learn more about why it's important to have quickly loading pages for SEO purposes, and some possible modules to help speed up your page loads on simple websites.

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See how to get some independent metrics on your SEO efforts by using a number of different graders and standards compliance websites.

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Provides an overview and examples of clear calls to action for your website in order to optimize your conversion rate ratio.

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Talks about some of the next steps in the on-going process of conducting an SEO campaign as well as some additional resources.

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Reviews all of the material covered in the Drupal SEO video series.