Before you start sending email newsletters to your mailing list, it's a good idea to have a plan, set some goals, and understand what you're trying to accomplish. In this tutorial, you'll get a quick primer on email marketing and the things you can do to ensure your campaigns are successful.
I’m not an email marketing expert by any stretch of the imagination. But there are lots of suggestions in here that will help you further your own research into creating successful campaigns, as well as some good ideas about where to start. If you’ve never planned an email marketing campaign, then this tutorial is for you. If you’re an experienced veteran, there may be some good refreshers in here. You can also skip ahead to the next tutorial and start sending emails.
Further your learning
- List three things you should do as part of the copy editing/review process every time you send a campaign.
- What are some things you can do to prevent your emails from being labeled as SPAM?
- Further exploration: Write a draft set of guidelines for you or your team to follow when preparing to send a new email marketing campaign.