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Introduction to Using MailChimp with Drupal 7

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    Using MailChimp with Drupal 7
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    Series Sponsored by Mail Chimp
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    Email marketing is a proven way of increasing the traffic to your website.
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    And even better, it's a great opportunity to engage with your site's visitors
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    and get to learn a little bit more about what makes them tick.
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    And when it comes to email marketing,
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    MailChimp is one of the best tools out there to help make the process of managing a list easier.
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    Lucky for us, the Drupal MailChimp module makes integrating with the MailChimp service
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    from a Drupal-powered application a relatively easy task.
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    Anyway, I won't go into much detail here because we've got an entire video in this series
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    dedicated to the benefits of using MailChimp in conjunction with Drupal
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    for handling all of your email marketing needs.
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    Throughout this series, we'll be looking at the functionality provided by the MailChimp module
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    and how we can use it to do things like,
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    for example, provide ways for users of our site to subscribe to a mailing list,
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    manage their subscription preferences,
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    and even collect additional information about someone in Drupal
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    and then, synchronize that data with MailChimp,
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    allowing content creators to use that additional information about contacts
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    in order to slice and dice our mailing list.
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    also known as segmenting, in all kinds of different ways.
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    With our mailing list in place and full of subscribers,
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    we'll then be able to start sending out email campaigns.
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    But before you do that, I recommend taking the time to make a plan
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    figure out what you want to communicate to your list, and why.
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    With that in mind, we'll go over some best practices for email marketing campaigns
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    and make sure that before you do hit "Send", you're setting yourself up for success.
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    Then, you'll be ready to hit "Send" on your first campaign.
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    A task that can be accomplished either directly on the MailChimp website,
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    or via the Drupal MailChimp module.
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    One of my favorite things about MailChimp
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    is how easy it is to send emails that look really good and consistent across different devices.
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    In this series, we'll look at how you can create a new template in MailChimp
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    and the steps required to get your templates to show up as options
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    when sending email from the Drupal MailChimp Campaigns Module.
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    It's a little bit tricky, but totally worth the effort.
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    Our case study is the Anytown Ice Cream Shop,
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    which has three physical stores, and a website that provides its customers with info about those stores.
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    We'll create a mailing list for semi-regular updates, kind of like a newsletter,
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    and another that will allow people to get a Flavor of the Day update,
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    targeted to just the stores that they've listed on their profile.
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    To keep things easier for our employees,
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    we'll automate the process of sending the Flavor of the Day emails
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    using an RSS-based campaign.
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    We'll also look at collecting a customer's birthday so that we can send them Specials.
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    I'll refer back to this case study a few times throughout this series
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    in order to explain some concepts.
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    I'm going to assume that you've already got some basic Drupal administration knowledge.
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    Notably, how to download and install a module
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    and you're at least familiar with Drupal's UI for adding and editing fields,
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    because we'll be using that a lot.
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    Finally, if you want to take your learning further, look for the follow up questions
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    in the description for each tutorial.
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    These questions are presented to help you make sure you're understanding the material
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    and to encourage you to explore how what you've just learned
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    could apply to your specific use case.
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    Ready to learn how to integrate MailChimp in Drupal so you can create awesome email campaigns?
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    Then you're going to love this series.

Using MailChimp with Drupal 7

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Introduction to Using MailChimp with Drupal 7

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3 minutes 25 seconds // Drupal 7 // HDCC //

This series is about integrating MailChimp with Drupal 7 using the Drupal MailChimp module. It will help site builders and content creators create awesome email marketing campaigns and grow the number of subscribers on their mailing lists.

Email marketing is a proven way of increasing the traffic to your website. Even better, it’s a great opportunity to engage with your site's visitors, your store's customers, or your application's users, and learn more about them. When it comes to email marketing, MailChimp is one of the best tools for managing emails lists and analyzing email data. Lucky for us, the Drupal MailChimp module makes integrating MailChimp and a Drupal powered application easy.

In this series we'll cover:

  • What is MailChimp?
  • Installing and enabling the Drupal MailChimp module and its requirements
  • Creating, managing, and soliciting subscribers to mailling lists in MailChimp and Drupal
  • Keeping MailChimp data in sync with a Drupal user's profile
  • Sending email campaigns in both Drupal and MailChimp
  • Email marketing best practices
  • Monitoring activity with MailChimp

And a lot more!

Our case study is the Anytown Ice Cream shop, which has three physical stores, and a website that provides its customers with info about the stores. We’ll create a mailing list for semi-regular updates, similar to a newsletter, and another that allows people to receive flavor of the day updates, optionally targeted to the stores they've listed on their profile. To keep things easier for our employees, we’ll automate the process of sending the flavor of the day emails using an RSS-based campaign. We’ll also look at collecting a customer's birthday so we can send them specials. I’ll refer back to this case-study a few times or use it to explain concepts.

Before you dive into this series, there are a couple of things you’ll want to know how to do first. I'm going to assume that you've already got some basic Drupal administration knowledge, notably how to download and install a module, and are at least familiar with Drupal’s UI for adding and editing fields as we’ll be using it a lot without going into details about the non MailChimp-specific parts. If you need to brush up take a look at our Drupal 7 site building guide for a refresher.

Finally, if you want to take your learning further look for the follow up questions in the description for each tutorial in this series. These questions are presented to help you make sure you’re understanding the material, and to encourage you to explore how what you've just learned could apply to your own use case.

Ready to learn how to integrate MailChimp and Drupal so you can create an awesome email campaign? Then you're going to love this series.

Series Sponsored by MailChimp

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