In an earlier tutorial, we looked at sending emails from the MailChimp UI. Now let's look at sending a campaign to our MailChimp list via Drupal. In this tutorial, we'll enable the MailChimp Campaigns module, and send a campaign through the Drupal UI. We'll also talk about the various advantages and disadvantages of doing it this way vs. via the MailChimp UI. The big win is that your site's administrators don't have to know anything about MailChimp, instead they can just do all their work right in Drupal. There is also the ability to use a token-like syntax to include the content of existing nodes on your Drupal site rather than copy/pasting their content into MailChimp.
By the end of this tutorial, you should be able to send a MailChimp email campaign via Drupal, and understand the advantages and disadvantages of this approach in order to help you decide which method is best for you.
Further your learning
- What additional permission(s) does the MailChimp campaign module add, and what do they allow?
- What are the two primary advantages to sending email campaigns through the Drupal UI?
- Explain the use case for the MailChimp text format. What does it allow that other text formats do not?
- Further exploration: Can you use Views to create a list of archived/sent campaigns that is available to the public on your site?