Goes through setting up location-based information on your Drupal site, and from within Google so that you can optimize websites for local businesses.
Shows which meta tags are relevant and which ones are not, and how to set them up on your Drupal site.
Shows how to automatically redirect URLs to another URL with the global redirect module, and how to set up more specific redirects with the path redirect module.
Shows the process of automating and customizing the URLs and menu paths for different pieces of content.
Shows how you can override and customize the page titles that are created for an individual node so that you can more closely target specific SEO keywords.
Goes through the hierarchy of what's the highest weighting starting from the top of the browser window with the title page, and then moving down to the URL and then down into the actual web page.
Goes through the process of researching keywords using Google's Adwords Keyword Tool, and shows you some best practices in gathering and evaluating those keywords within a spreadsheet.
Goes over the different analytical sections and major configuration options available in Google's Webmaster Tools.
Goes through the process of setting up Google Analytics on your Drupal site with the help of some modules, and shows how to confirm that it is set up properly.
Goes over the different sections contained within the SEO Checklist module, which is a roadmap for all of the different steps that we will be going into more depth over the course of this video.
In this series, Ben Finklea of Volacci.com explains all the ins and outs of configuring Drupal and its various modules in order to maximize your site's Search Engine Optimization.
Ben begins by orienting you to the SEO landscape by walking through all of the essential components of the Drupal SEO Checklist module. He clearly explains the basic analytic metrics and webmaster tools you'll need to understand before researching the best keywords to focus on for your SEO campaign. He walks you through various Drupal modules you can use to manage your page titles, automatic URLs, meta tags, URL redirects, sitemaps and optimizations for local businesses. He also shows you how to configure built-in Drupal settings to properly set up your header tags, content silos, menu system, robots.txt and Apache rewrite rules. He also talks about how to measure your site's compliance and performance before laying out the next steps for your SEO campaign to maximize your site's conversion rates.
This series shows how Drupal is one of the best content management platforms for SEO. After watching the videos in this series, you'll know all of the steps you need to take to improve your site's search engine ranking!
Drupal SEO Series
CourseUnderstanding Drupal
FreeLearn the essential terminology of Drupal in this overview of content nodes, blocks, theming, menu system and modules. In Understanding Drupal, the first in The Lullabot Learning Series, the Lullabot team provides an overview of Drupal as a content management system, as a PHP web application framework, and as a developer community. Its documentary-style exploration covers all the terminology and fundamental concepts for both site administrators and developers. If you've ever been confused by Drupal or are still trying to wrap your head around the community and platform, then this video is a roadmap to accelerate your journey up the Drupal learning curve. Topics include:
- How content is entered and managed
- How users and user permissions are handled
- What blocks are and what they can do
- The concepts and capabilities of Drupal's powerful module system
- How Drupal handles navigation and its menu system
- How themes alter the site layout, design, and presentation
- Site configuration and administrative messages and settings
This video uses Drupal 6 for examples, however it is more focused on general Drupal concepts rather than version-specific how-tos.