Search engine optimization (SEO) is the process of optimizing your online content, so that your content will rank higher in organic (non-paid) search engine results such as Google or Bing. SEO best practices cover both the technical and content aspects required to improve rankings and drive traffic. In addition to learning how to make technical optimizations on your website, you also need to create good content, and understand how keywords and search results work.
- Customize the metatags on your site
- Track website usage in Google Analytics
- Configure page redirects for content
- Publish a sitemap
The fundamental concepts of SEO have remained the same for many years. Over time the search engine algorithms change and some SEO best practices are modified to keep up with those changes. Generally, most resources will remain stable over long periods of time.
While this series was created for Drupal 6, the SEO concepts and non-Drupal tools are still sound, and so are many of the contributed modules used. They may have a different interface in Drupal 7 and 8, but the basic tools are the same.